Rooder Story

In 2014, a designer named Li Qingjian embarked on a journey to build a brand rooted in gratitude and a customer-first philosophy. The name "ROODER" itself carries a special meaning—it was inspired by Li’s very first client, a gesture of appreciation for the trust and partnership that laid the foundation for his dream.

On July 17, 2014, Li began crafting a logo that would visually represent the spirit of ROODER. After four rounds of refinement, the final design was completed on September 17, 2014, in Shenzhen, China. Every element of the logo was meticulously hand-drawn and later digitized, reflecting both creativity and precision.

At the heart of the design are the two "O"s in "ROODER," reimagined as the front and rear wheels of an electric vehicle. The outer rings symbolize tires, while the inner circles consist of nine uniquely arranged rectangular spokes. Each spoke is distinct, representing the diverse strengths and qualities of ROODER’s partners. Together, they form a cohesive wheel—just as collaboration and mutual respect drive long-term success. The number nine, combined with the circular shape, also symbolizes a journey: from nothing to something, from small to strong, and from local to global.

The rest of the letters in "ROODER" were carefully stylized to convey strength, modernity, and innovation. The result is a logo that not only reflects the company’s core products—electric vehicles—but also embodies its mission: to drive the future with integrity, collaboration, and a relentless focus on customer satisfaction.

ROODER is more than a brand. It’s a promise to every client and partner: together, we move forward.